Menu
Media

Tom Brady could make appearance on Fox's Super Bowl pregame

Brady could make an appearance for Fox during the networks multi-hour pregame show ahead of Super Bowl LVIIRay Seebeck/USA TODAY NETWORK

Fox has “nixed” the possibility that Buccaneers QB Tom Brady could debut on the network’s Feb. 12 Super Bowl LVII telecast, but “don't discount an appearance by Brady during the multi-hour pregame show,” according to Bob Raissman of the N.Y. DAILY NEWS. Whenever Brady does retire, expect him to "move into” analyst Greg Olsen’s chair in a two-man booth with play-by-play voice Kevin Burkhardt. Raissman wrote the notion of Olsen being part of a “three-person configuration with Brady doesn’t make sense.” While he has “held his own,” Olsen has “not lit up the booth.” Raissman: “And he doesn’t transcend the game. That’s exactly what Brady does.” The totality of his persona “attracts casual fans as well as the hardcore.” Having dueling analysts would “only dilute Brady’s presence” (N.Y. DAILY NEWS, 12/31).

FIELD OR BOOTH? In N.Y., Andrew Marchand wrote Brady "could keep playing," which “feels as if it is more possible” after his divorce from Gisele Bündchen. He also could “retire and decide he wants to just take a year off, informing Fox Sports to hold his No. 1 seat on the top crew for a while longer.” Marchand notes there are some “pretty important folks" who believe that Brady will “never be in the Fox Sports booth.” These people’s theory is that the Fox Sports money “got so high that Brady just took it as a hedge against other things he might do after he stops playing.” Marchand also wrote whatever Brady does -- simply because he is Brady -- it is “going to be a big story,” which is “exactly why Fox wanted him so badly in the booth” next to Burkhardt (N.Y. POST, 1/2).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2023/01/03/Media/tom-brady-fox-super-bowl.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2023/01/03/Media/tom-brady-fox-super-bowl.aspx

CLOSE