International golf fans who relied on GolfTV to bring them PGA Tour action in recent years were given “cause for concern” when the brand was folded by Warner Bros. Discovery in late 2022, but the Tour has informed media partners of a "rejiggered agreement with WBD this week," according to Sean Zak of GOLF.com. The agreement means “international Tour rights remain with WBD in most European markets and some in Latin America,” but some markets, like Asia, will see PGA Tour rights “managed exclusively by the PGA Tour itself, eliminating any third parties to future agreements.” What “remains now” of the global rights deals is “largely what existed before 2019.” Moving forward, the Tour will "take back the management of some of its international rights, which always included WBD as one of those third parties." But again, for major European and Latin American markets, that means "zero change at all." PGA Tour action will "exist like it has for months (if not years) on Eurosport and Discovery+, a streaming platform that many international consumers already use to watch pro golf" (GOLF, 1/2).
