Prudential to serve as presenting sponsor of Rose Bowl

Prudential has signed on to be the presenting sponsor of the Rose Bowl, which will take place on Jan. 2 with Utah taking on Penn State. Capital One Venture X served as the presenting sponsor for last season’s game. The Rose Bowl remains the only New Year’s Six bowl games that eschew a title sponsorship. AT&T served as the game’s first presenting sponsor in 1999 and held that for three years, followed by PlayStation (2002), Citi (2003-10), Vizio (2011-14), Northwestern Mutual (2015-20) and Capital One (2021-22). Allstate, Capital One, Chick-fil-A, Goodyear, and Vrbo serve as title sponsors of the other NY6 games (SBJ).