Four players competing in the Dec. 29 Cheez-It Bowl and the Jan. 2 Citrus Bowl (also sponsored by Cheez-It) will be staying in a "Cheez-It hotel," which has “virtually every inch" dedicated to the Kellogg’s snack food, according to Matt Baker of the TAMPA BAY TIMES. Everything is Cheez-It themed from "floor-to-ceiling wallpaper to dressers, shower curtains and 'motivational Cheez-It-inspired artwork.'” Players will be able to “wear Cheez-It slippers and Cheez-It robes as they walk across a Cheez-It rug to turn off a Cheez-It lamp (with red and yellow mood lighting) before snuggling up under a Cheez-It blanket, pulling a Cheez-It sleep mask over their eyes and resting their head on a Cheez-It pillow.” Cheez-It brand Senior Dir Erin Storm said the goal was “to create an experience that felt like our NIL partners were stepping into Cheez-It paradise.” Storm declined to share how much compensation the players "will receive, other than that their rooms will include plenty of Cheez-It crackers to snack on.” She also declined to "specify how the four players are being chosen." Storm did say that the players will give an “'inside look' on social media the night before their games." The inspiration came from the brand’s "famous commercial, where a wheel of cheese in shoulder pads yells the famous, cheesy line at his coach in the locker room” (TAMPA BAY TIMES, 12/19).
Everything inside the room is Cheez-It themed from the floor-to-ceiling wallpaper to dressers, shower curtains and motivational Cheez-It-inspired artworkCheez-It Bowl
