The Golden Knights entertainment crew "still hasn’t gotten complacent," with this year’s entertainment show having "plenty of updates, designed to provide fans the best experience possible," according to Ben Gotz of the LAS VEGAS REVIEW-JOURNAL. The Golden Knights for five years have "led the charge on game presentation," with their "high-level production creating admirers and imitators across the NHL." The "desire for innovation coincided perfectly with new ideas the marketing department was coming up with." Both departments "fed off each other to create content and find ways to engage fans." The team also "partnered with in-arena host Mark Shunock for suggestions" and "reached out to entertainers for fresh or updated videos throughout the game." The Golden Knights have "added more lights to give them 234 in the building," helping them "create the dimmer, theatre-like atmosphere as fans walk in." It also "makes a difference during their pregame show featuring the Golden Knight’s battle with his opponent, and in-arena DJ Joe Green’s music segment 'Knight Club' in the second intermission." The team also has "created multiple versions of some of their in-arena games and sponsored activities to mix things up for season ticket holders and other fans who are often at games." The team has a "variety of uniforms for its on-ice crew, the 'Knights Guard,' to match the special warmup jerseys it wears for holidays or theme nights." Golden Knights VP & Exec Producer Andrew Abrams said, “The VGK brand as a whole, we’re just trying to be unique. That’s been our core value from the beginning is be unique, be different" (LAS VEGAS REVIEW-JOURNAL, 12/10).
