When Gabe’s Collision took over as the Sabres' "official collision repair center" this season, the company and team "decided to take another approach to highlighting what Gabe’s offers," according to Michael Petro of the BUFFALO NEWS. They "wanted to create something unique and dynamic," and with the "evolution of the game, including more of a focus on player safety, they thought it might be prudent to stop highlighting the biggest hit of the game." The Carubba Collision of the Game has "long been one of the best-known features" for a Sabres’ corporate partner, bringing "added visibility to the auto collision and glass repair company." Carubba had been a team sponsor since 1983, and that relationship was "taken over by Gerber Collision in 2019 -- after it bought the Carubba chain." But Gabe's taking over the sponsorship category ended the "staple feature of games and broadcasts highlighting the Sabres’ biggest thump of an opposing player for each contest." Gabe’s is "featured on the Digitally Enhanced Dasher boards" and has also partnered with the Sabres on its “Hit the Boards” social and digital monthly feature, which includes a "game day in-arena scoreboard component." The company also has partnered with the Bills for "the past several years" (BUFFALO NEWS, 12/8).
