The Nashville Predators have begun selling a line of Adidas Reverse Retro jerseys embedded with NFC (near-field communication) tags from blockchain technology company collectID. Fans can use their smartphone to scan the NHL logo on their smart jersey to access exclusive content and offers from the Predators.
The new jerseys are available at the Nashville Locker Room Store at Bridgestone Arena and the store’s website where fans can buy a jersey without a name on the back for $200. Fans can pay $300 for an Adidas smart jersey of Predators players Roman Josi, Filip Forsberg, Juuse Saros, Tanner Jeannot, Matt Duchene, Nino Niederreiter, Ryan McDonagh, Ryan Johansen, or a customized name. Nashville is the first NHL team to partner with collectID and earlier this year they collaborated to launch a smart jersey to commemorate the retirement of goalie Pekka Rinne.
SeventySix Capital previously led a $3.5 million seed funding round raised by collectID. Other organizations to launch blockchain-backed apparel with collectID include Brazilian soccer club Atletico Mineiro, Swiss club FC Zürich, German Bundesliga teams Bayer Leverkusen, FC Köln and VfB Stuttgart, and French Ligue 1 club ES Troyes AC.
