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ESPN sees F1 U.S. record viewers, averaging over one million per race

ESPN has “registered a new record audience” for F1 in the U.S. in 2022 with an "average of more than a million viewers per race,” according to Chris Medland of RACER. F1 this year averaged 1.21 million viewers per race across ESPN, ESPN2 and ABC, marking an increase of 28% over 2021. That growth included "significant" increases in female viewership, with the average up 34% over 2021 and women making up 28% of the overall audience this year. There was a 29% increase among viewers 18-49. The new Miami Grand Prix’s 2.583 million audience made it the most-watched live F1 telecast ever in the U.S., and was one of 12 races to set all-time event viewership records. Seventeen of the 21 races registered an average audience of over one million (RACER, 11/24).

F1 this year averaged 1.21 million viewers per race across ESPN, ESPN2 and ABC, marking an increase of 28% over 2021Getty Images

SBJ Morning Buzzcast: May 13, 2024

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On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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