Buzzer will be able to provide mobile device users with ATP content starting today with the Rolex Paris MastersATP Tour/Buzzer
Buzzer reached a partnership with ATP Media that will allow the short-form live sports platform to offer fans live men's tennis content and match alerts on their phones. Financial details were not disclosed. "The partnership marks our first deal with an international rights holder, which gives us an opportunity to help grow the tennis audience here in the U.S.," Buzzer founder & CEO Bo Han told SBJ. Buzzer already has deals in place with the NBA, WNBA, DAZN and FanDuel. Under this new agreement, Buzzer will be able to provide mobile device users with ATP content starting today with the Rolex Paris Masters. The agreement also includes short-form live look-ins from ATP Masters 1000s, ATP 500 and ATP 250 matches. "Buzzer is uniquely well suited for tennis -- particularly for fans in the U.S. -- because there’s a tournament nearly every week of the year, in different cities and time zones each week," Han said. "These tournaments are often a week long and take place during the day which means Buzzer can be especially beneficial for fans to help make sure they don't miss the most exciting tennis moments." Han, who formerly worked at Twitter as Head of Live Sports Rights Acquisitions, founded Buzzer in 2020 and launched it in 2021.
