Paolo Banchero signs on as Jordan Brand endorser in multiyear deal

Magic F Paolo Banchero has signed a multiyear "footwear and apparel endorsement deal" with Jordan Brand,  is set to make Banchero “a future face” of the Jordan Brand. according to Nick DePaula of ESPN.com. Banchero said that he will “look to highlight and wear ‘different flavors’ from Jordan's current performance basketball lineup.” During his shoe deal process, negotiated by former NBAer Mike Miller's upstart agency Lift Sports Management, Banchero “saw the impact that his sudden No. 1 pick selection in late June had on accelerating the interest he had received from several brands during the spring.” Banchero took a “pitch presentation from Adidas” and received “strong interest throughout the process from Puma.” Longtime Jordan Brand Exec Howard "H" White officially welcomed Banchero to the "family." White has been with the company for 40 years, and “was instrumental in the foundation of the Air Jordan series and Jordan Brand” (ESPN.com, 10/17).