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NBA, NBPA launch NFT fantasy basketball game with Sorare

The NBA and NBPA have launched their new NFT fantasy basketball game with Sorare, the Paris-based gaming company that already offers NFT fantasy contests with MLB, MLS and top international soccer leagues. Fans can buy and trade digital cards of NBA players to build five-man fantasy lineups for competitions against other users on Sorare’s website and app starting Oct. 21. NBA player cards this season will be available in five scarcity tiers: 5,000 Limited, 1,000 Rares, 100 Super Rares and one Unique card. Fantasy teams will earn points based on their player’s real-life performances, such as points scored, rebounds, assists, blocks, steals, three pointers, and lose points for turnovers. Winning fantasy contests will let users gain rewards such as new Sorare player cards, jerseys and tickets to real NBA games. The NBA announced its multiyear deal with Sorare last month to become the league’s first NFT fantasy partner.

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On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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