Pepsi launches recycling campaign through NIL deals

Pepsi is teaming up with “more than a dozen football players” through NIL deals as part of its #PepsiTrashTalk campaign on TikTok that "supports plastic bottle recycling,” according to Jeremy Crabtree of ON3.com. Players that are part of the deals “do a duet video with a group of fans cheering them on as they use creative ways to recycle plastic Pepsi bottles.” For example, Kansas QB Jalon Daniels “uses a ping pong paddle to knock a bottle into the air, catch it and then fire it into the recycle bin.” Penn State WR KeAndre Lambert-Smith “pretends to dodge defenders before finger-rolling a bottle into a bin.” The terms of the deals “weren’t made public.” A NIL agent said that “some of the deals are believed to be in the $1,500 range.” It is “another example of players using their NIL for a good cause” (ON3.com, 10/12).