A promo for HBO’s “House of the Dragon” aired during last night’s Guardians-Yankees ALDS Game 1 in which TBS “showed a CGI version of the creature flying over the Bronx,” according to Jeremy Layton of the N.Y. POST. TBS’s Bob Costas came out of a commercial break by saying, “We weren’t 100 percent sure this game was going to be played tonight.” TBS’s Lauren Shehadi was then shown in the Yankee Stadium bleachers, saying, “Apparently, one of the stars of HBO’s ‘House of the Dragon’ has decided to take in a ball game here in The Bronx. Officials are hopeful the dragon won’t breathe fire during game play, but we’ll see if he complies.” As she was talking, the CGI dragon “flew over the field over the heads of thousands of, uh, unsuspecting fans.” The internet “didn’t seem particularly impressed with the gimmick” (N.Y. POST, 10/12). In Cleveland, Joey Morona writes the segment "is the way of the world -- a distraction, hokey cross-promotion" (Cleveland PLAIN DEALER, 10/12). USA TODAY's Charles Curtis writes, "A message to advertisers: We don’t need a full-blown production to let us know there’s a new episode of a show. We’re all fine with, 'All new episodes of [insert series here] streaming now … etc etc'" (USA TODAY, 10/12).
