Fusion Sport has changed its name to Smartabase, a rebrand predicated on the continued growth of its athlete management system by the same name.
Up until now, Smartabase was the title of Fusion Sport’s emerging performance and analytics platform that uses data to track and maximize human performance for national sporting federations, Olympic committees and sports teams. As Smartabase began to be utilized for military research — as well as in public safety and health care fields — Fusion Sport’s co-founder and CEO Dr. Markus Deutsch made the decision to streamline to the singular name of Smartabase.
Founded in 2003 out of Brisbane, Australia with current offices in London and Colorado, Smartabase anticipates a 100% increase in annual recurring revenue this year. Some of its past investors include the Australian NBA player Matthew Dellavedova and Sydney-based Equity Venture Partners, who were part of a $5.5 million investment round in 2020.
Some of the company’s newer applications include its release in May of the Human Performance Optimization Tech Stack, a market report of performance technologies that included dividing more than 300 tech training products into categories.
In January of 2021, the Smartabase platform was adopted by the UFC Performance Institute, allowing MMA fighters to access and view their own data through the Smartabase Athlete App. The UFC Performance Institute also used the system to aggregate data from a myriad of training technologies, as well as create custom reports and monitoring tools.
