Bangkok Bank signs on as LIV Golf's first known sponsor

SI.com’s Bob Harig wrote “without warning and with no fanfare,” LIV Golf apparently has its “first public on-site sponsor.” Bangkok Bank has signage on the 16th hole as well as “some small signage on the driving range.” It is the “first time that there has been any kind of noticeable on-course advertising at any of the six LIV Golf events.” LIV officials “acknowledged that they had a deal for this week” with Bangkok Bank, but “no details were disclosed” (SI.com, 10/8).

It is the first time that there has been any kind of noticeable on-course advertising at any of the six LIV Golf eventsGetty Images