Though a number of brands responded to the reports of abuse within the NWSL, several others "remained silent," according to Cahillane & Notte of ADWEEK. Ally, Delta, Mastercard, Verizon, Nationwide, Voyager and Deloitte have all signed on as league sponsors in the last two years. Out of 19 brands that "sponsor the NWSL or specific teams throughout the league," only 10 "responded." Many of these brands "heavily promoted their partnerships with the NWSL just weeks ago" and "re-signed or expanded deals this year." Many of the brands that responded have "punted responsibility back to the NWSL, hoping the league does something to rectify the issues at its core." Delta signed on as the official airline of the NWSL in March of this year and said that the report "raises concerns that 'warrant both reflection and action.'" Nationwide, a sponsor since 2021, said it is “deeply disturbed.” But it added that it might "have more to say after the company fully reviews the report and discusses it with NWSL leadership." Nike, a founding partner, "also wants the NWSL to make adjustments." Deloitte, a 2021 brand addition, said the findings are “extremely disturbing.” Ally's response "stood out." Ally CMO Andrea Brimmer said, "If real and lasting change is going to happen, we all need to get involved. When news of the abuses first broke, Ally doubled down in our commitment to these courageous players and this league and that commitment has not changed" (ADWEEK, 10/6).
