The NBA is debuting two new tip-off spots for the 2022-23 season: “The Nonstop NBA” for its brand campaign and “This is Happening” for the new NBA app campaign. The first spot is told through the lens of a NBA super fan, nicknamed “Non-stop,” and features a lineup of NBA stars, coaches and legends. It showcases the return of the NBA and how the game and its cultures constantly evolve. “The Nonstop NBA” also features a fan debate at an outdoor court about whose team will be this year’s champion, with Joel Embiid claiming the 76ers will win it all.
The full cast:
• NBA Players: Stephen Curry (Golden State Warriors), DeMar DeRozan (Chicago Bulls), Joel Embiid (Philadelphia 76ers), Paul George (LA Clippers), Tyler Herro (Miami Heat), Damian Lillard (Portland Trail Blazers), Jayson Tatum (Boston Celtics)
• NBA Legends: Tim Hardaway Sr., Bill Walton
• Coaches: Tyronn Lue (LA Clippers)
• Non-Stop: Actor Keyon Bowman
Created in conjunction with Translation LLC, the spot was directed by Calmatic. “The Nonstop NBA” is currently airing on television networks, with additional 30-, 15- and 10-second versions running on social and digital channels. The spot will also be translated in 14 additional languages to reach fans globally.
Meanwhile, to celebrate the new NBA app, the league released its campaign, “This is Happening.” In the spot, LaMelo Ball and Jordan Poole take fans on a journey through the NBA app. Created in conjunction with Mekanism, the spot will air across TV networks and stream on NBA social and digital platforms throughout the season.
