More than half of U.S. Millennials (57%) will pick streaming as their method to watch the upcoming FIFA World Cup in Qatar, according to a new study from telecommunications software firm Amdocs. The study consists of responses from 1,000 U.S. consumers aged 18 and over collected via an online survey conducted by data company Dynata.
The World Cup 2022 Viewing Report was commissioned by Amdocs, which works with telecommunications giants Samsung, AT&T, at T-Mobile. It found that:
- Most U.S. viewers (68%) plan to watch the World Cup via live TV
- Millennials aged 26-41 are most likely to stream games at 57%
- Gen X (ages 42-57) at 39%
- Gen Z (ages 18-25) at 36%
82% of fans are confident in their home internet connection to stream the World Cup viewing, but 40% of fans think their mobile network isn’t reliable enough to stream games on-the-go via their phone.
Fox Sports owns the U.S. English-language broadcast and streaming rights to the World Cup. That includes real-time highlights, in-match previews and live pre-game shows for all games streamed on Twitter. The 2018 World Cup saw Fox Sports set several of the network’s streaming audience records.
