Dallas Mavericks owner Mark Cuban has led a pre-seed funding round in Cerebro Sports, a basketball player performance analytics startup that has signed agreements with multiple college and NBA teams. Cerebro has created proprietary metrics to evaluate players in its global player database based on box score stats collected from games and recruiting showcases.
Cerebro’s dashboard includes player data from high school, college, NBA and overseas competitions. The product is aimed to be used for recruiting and scouting purposes and includes a feature where coaches can specify their search to show players based on the roles they need to fill, such as players who fit the 3-and-D archetype of being a strong three-point shooter and defender.
Top high school basketball programs to have partnered with Cerebro include the Naismith Basketball Hall of Fame’s HoopHall series, The Grind Session, Les Schwab Invitational and the Sunshine Independent Athletic Association. Cerebro offers a free version of its analytics platform as well as tiers with monthly subscriptions priced at $10, $50, $100, and $500.
“I’m excited to see how far Cerebro can take their analytics to help NBA teams improve our ability to forecast how good players can be,” Cuban said in a statement.
