The Miami Marlins have improved parking payment compliance among fans at loanDepot Park this season to 97% while working with security technology company Genetec. The AutoVu Pay-by-Plate Sync plugin from Genetec has been integrated into the PayByPhone mobile payment app at loanDepot Park to give fans the option to pay for parking before, during and after games.
Fans can also pay for parking via on-site stations, and Genetic’s software sends license plate info to cameras at entrance and exit points to validate payment compliance. The Marlins also have staff drive around the stadium’s parking lot in cars equipped with Genetec’s AutoVu license plate recognition readers to scan license plates. Guests identified as having not paid are issued a written promissory note saying they’ll receive a parking citation in 24 hours if they don’t pay.
Montreal-based Genetec estimates its parking services saved the Marlins about $300,000 this year in operating costs. Genetec’s parking management software also lets managers track occupancy and direct drivers to open spaces. The system can also cross-reference license plates with those belonging to staff and identify fans on VIP lists or season ticket members to send exclusive parking promotions.
Attendance for Marlins home games has been up 20% this season compared to 2021, but the club’s average of slightly more than 11,000 fans per game still ranks 29th out of 30 MLB teams.
