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Audience Analysis: F1 now up 35%; "NBA Today" strong in July

ESPN drew 1.25 million viewers for the F1 Grand Prix of Hungary on Sunday, marking the event’s best audience yet on U.S. airwaves (Hungary has been on the F1 schedule annually since 1986). Season-to-date, F1 races across ESPN, ABC and ESPN2 are averaging 1.3 million viewers, up 35% from the same point last year (949,000) and easily on pace for the best F1 season ever in the U.S.

TRIPLE THREAT: Paul Levesque’s first week with his hands on the controls for WWE creative was a good one for “Monday Night Raw.” This week’s show on USA Network averaged 2.23 million viewers from 8:00-11:00pm ET, marking the best for the show since March 16, 2020 (2.35 million for a telecast taking place just as the sports world was shutting down amid COVID). The audience also was up 17% from last week’s “Raw.”

NOTES: NBC drew 3.37 million viewers for the NASCAR Cup Series race from the road course at Indianapolis Motor Speedway, up 18% from the same race last year and the most-watched Cup race this season since the Coca-Cola 600 from Charlotte in May....ESPN averaged 342,000 viewers for “NBA Today” last month, which is the weekday NBA studio show’s best July figure since 2017 (when it was “The Jump”). Last month also was the second-best month for “NBA Today” since the show’s rebrand in October 2021, behind only December 2021 (343,000)....CBS averaged 2.48 million viewers for the final round of the Rocket Mortgage Classic on Sunday, down 4% from last year as Tony Finau won his second straight PGA Tour event.

The chart below lists viewership figures for select recent sports telecasts.

TELECAST DATE NET(S) TIME (ET) VIEWERS
(000)
NASCAR Cup Series
(Indy Road Course)
7/31 NBC 3:14-6:00pm 3,373
PGA Tour: Rocket Mortgage
Classic: final round
7/31 CBS 3:00-6:00pm 2,477
MLB: Yankees-Mets 7/27 ESPN 7:00-10:22pm 2,120
PGA Tour: Rocket Mortgage
Classic: third round
7/30 CBS 3:04-6:00pm 1,755
MLB: (regional) 7/30 Fox 7:12-10:37pm 1,648
NASCAR Xfinity Series
(Indy Road Course)
7/30 NBC 3:53-6:00pm 1,516
UFC 277 prelims 7/30 ABC/
ESPN
8:07-10:02pm 1,362
Soccer friendly:
Club America-Real Madrid
7/26 Univision/
TUDN
10:01pm-12:31am 1,350
MLB: Cubs-Giants 7/31 ESPN 7:00-10:14pm 1,260
F1: Grand Prix of Hungary 7/31 ESPN 8:55-11:23am 1,249
Liga MX: Club America-Leon 7/31 Univision/
TUDN
10:00pm-12:21am 1,049
NTT IndyCar Series
(Indy Road Course)
7/30 NBC 12:30-2:30pm 1,046
MLB: Yankees-Mets 7/26 TBS 7:00-10:43pm 912
UEFA Women's Euros: Final:
England-Germany
7/31 ESPN 11:30am-2:40pm 885
Liga MX: Tijuana-Atlas 7/26 Univision/
TUDN
7:55-10:01pm 877
PGA Tour: Rocket Mortgage
Classic: final round (early)
7/31 Golf
Channel
1:00-3:00pm 745
Rodeo: Utah Days of '47 (taped) 7/31 CBS 12:00-1:00pm 708
"NFL Live: Back Together" 7/30 ABC 1:00-3:00pm 691
"UFC Live" 7/30 ABC 5:00-6:00pm 691
F1: Grand Prix of Hungary qualifying 7/30 ESPN 9:54-11:09am 686
Liga MX: Queretaro-Tigres UANL 7/30 Univision/
TUDN
8:06-10:16pm 647
PGA Tour: Rocket Mortgage
Classic: third round (early)
7/30 Golf
Channel
1:00-3:04pm 638
Camping World NHRA Drag Racing
Series (Northwest Nationals)
7/31 Fox 4:00-7:00pm 622
Liga MX: Necaxa-Cruz Azul 7/30 Univision/
TUDN
5:55-8:06pm 611
PBR Team Series (Cheyenne) 7/31 CBS 1:00-2:00pm 605
Swimming: U.S. Championships 7/31 NBC 12:00-2:00pm 572
MLS: Timbers-Minnesota United 7/30 ABC 3:00-5:00pm 563
ESPN Films: "The Captain"
(Episode 3 premiere)
7/28 ESPN 9:00-10:00pm 558
Basketball: Big3 (Dallas) 7/30 CBS 1:00-3:00pm 535
"X Games 2022 Anthology" 7/31 ABC 1:00-2:00pm 524
Liga MX: Mazatlan-UNAM Pumas 7/27 UniMas/
TUDN
10:00pm-12:13am 500
"X Games 2022 Anthology" 7/31 ABC 2:00-3:00pm 492
"PGA Tour Special: The John Shippen" 7/31 CBS 2:00-3:00pm 441
Liga MX: Pachuca-Chivas 7/30 Telemundo 10:00pm-12:13am 431
Horse racing: Jim Dandy;
Alfred G. Vanderbilt (Saratoga)
7/30 Fox 4:30-6:00pm 429
"X Games 2022 Anthology" 7/31 ABC 3:00-4:00pm 424
"X Games 2022 Anthology" 7/31 ABC 4:00-5:00pm 400
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