Menu
Tech

U.S. Open Will Make USGA and Deloitte’s Augmented Reality App Available to Fans

Every golf shot from this year's men's U.S. Open at The Country Club in Brookline, Mass., can be seen in 3D through the USGA’s Augmented Reality app powered by Deloitte. The tournament is set to take place from June 16 through 19. 

Users of the app will have the ability to compare the golfers’ shots to each other via AR, see more than 145 sand traps in complete detail and gain 360-degree views of the USGA Golf Museum and Library. Overall, 60,000 shots are expected to be tracked in extended reality.

Branded as U.S. Open AR built by Deloitte and originally unveiled at the 2021 men’s and women’s U.S. Opens, approximately 1.5 million strokes were viewed last year. This year’s U.S. Women’s Open at Pine Needles Lodge & Golf Club in early June also deployed the AR technology.

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2022/06/15/Technology/us-open-will-make-usga-and-deloittes-augmented-reality-app-available-to-fans.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2022/06/15/Technology/us-open-will-make-usga-and-deloittes-augmented-reality-app-available-to-fans.aspx

CLOSE