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Marketing and Sponsorship

Carvana partners with charities to design Jimmie Johnson's IndyCar liveries

Carvana is collaborating with three charity organizations that "will co-design the liveries that Jimmie Johnson will drive" in selected NTT IndyCar Series races this season, according to NBCSPORTS.com. The "Driven to Give Back" program will feature paint schemes on the No. 48 Dallara-Honda that focus on three charity partners: The TechForce Foundation (April 10), The American Legion (July 3) and Athena Racing (Sept. 4). Carvana is "making charitable donations on behalf of fans who sign up at Carvana.com/driven for sneak previews of the paint schemes." Carvana also has launched a "behind-the-scenes documentary-style series of Johnson's first full season in IndyCar." The second episode of "Reinventing the Wheel" premiered on Monday (NBCSPORTS.com, 3/14).

Johnson's No. 48 Dallara-Honda will feature paint schemes that focus on three charity partners: The TechForce Foundation (April 10), The American Legion (July 3) and Athena Racing (Sept. 4)Jimmie Johnson Racing

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