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Marketing and Sponsorship

Nebraska signs 12-year deal with JMI Sports after taking rights in-house

Nebraska has signed a 12-year deal worth up to $215M with JMI Sports, returning to a "third-party vendor for athletics media operations after the school spent the past year running its media rights in-house,” according to sources cited by Parker Gabriel of the LINCOLN JOURNAL STAR. The new de...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

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