In-game predictive analytics provider nVenue has closed a $3.5 million seed round co-led by KB Partners and Corazon Capital. nVenue is a graduate of Comcast NBCUniversal SportsTech Accelerator’s inaugural cohort in 2021.
nVenue uses machine learning algorithms that draw on historical statistics and live game data to generate probabilities for the next on-field action. Its NextPlay API data feed is available for sportsbooks and broadcasters to create micro-betting markets and data-driven content. nVenue currently provides these analytics for MLB and NFL action, but will use the investment to expand to new sports.
Following its time in Comcast’s accelerator, which pairs startups with industry partners, nVenue collaborated with NBC Sports to debut its technology during a live broadcast of a White Sox-Athletics game on Oakland’s regional sports network. Founded in 2018, nVenue is led by CEO Kelly Pracht, a former Hewlett Packard Enterprises executive.
KB Partners is an early-stage fund specializing in the sports tech industry. One of the managing directors at Corazon Capital is Sam Yagan, the former CEO of ShopRunner and OkCupid who spoke at Horizon Summit in 2020, the conference co-produced by SportTechie and the San Francisco 49ers.
