Tezos has become the official blockchain and training kit partner of Manchester United in a multi-year deal. The deal will see Tezos pay more than $27 million per year, according to The Athletic.
Tezos branding will appear on both the men’s and women’s team training kits, beginning before the club’s match this weekend against Southampton. Tezos will also make donations to the club in tez—the company’s native cryptocurrency—and work with the club to offer blockchain-based fan experiences.
Promoting itself as an energy efficient blockchain with a “proof-of-stake” model, Tezos reflects the club’s broader eco-friendly approach, according to United’s CEO of alliances and partnerships Victoria Timpson. Tezos also has sponsorship deals with the New York Mets and FloSports.
“We are especially pleased to be partnering with one of the most eco-friendly blockchains, using technology that is energy-efficient, limits carbon emissions and lowers costs, consistent with the Club’s wider efforts to promote environmental sustainability,” Timpson said in a statement.
