Menu
Olympics

U.S. men's bobsled team gets creative in raising awareness, funds

USA Bobsled and Skeleton fronts bill as teams compete throughout World Cup season but equipment required is expensive and extensiveGETTY IMAGES

The U.S. Olympic men's bobsled team created their own calendar, called the Bob-Spread, which is the '19 "brainchild of photographer and push athlete Jimmy Reed and other bobsledders, who thought of it as a way to promote themselves and the sport," according to Glynn Hill of the WASHINGTON POST. The project -- "part Playgirl, part ESPN The Magazine’s Body Issue -- didn't come to fruition until last summer." In the calendar, a "sculpted Blaine McConnell strides down the track in nothing but American flag bikini briefs, holding a bobsled helmet in his left hand." A "nude Manteo Mitchell, illuminated by the glow of a blue-tinted camera flash, assumes the starting position." It also includes Carlo Valdes, "mimicking [actor Burt] Reynolds’s iconic 1972 Cosmopolitan centerfold," laying "hairy and mustachioed, with his left hand placed strategically between his legs." Valdes "ditched Reynolds’s ashtray for a bobsled helmet." In addition to raising awareness for the sport, Valdes did it to "help offset the costs of his teammates’ Olympic journey." The "catalogue of equipment" required for Winter Olympians is "expensive and extensive." USA Bobsled and Skeleton "fronts the bill as teams compete throughout the World Cup season." Typically, USABS will "absorb the expenses for the top two American teams to compete in the World Cup." An additional team may compete on the secondary North American Cup circuit, which is "less costly," but requires teams to "be self-funded." Team member Charlie Volker said that he "doesn’t expect the Bob-Spread to become an annual release," although he could see a '26 calendar "ahead of the next Winter Games in Italy" (WASHINGTON POST, 2/11).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2022/02/11/Olympics/US-Bobsled.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2022/02/11/Olympics/US-Bobsled.aspx

CLOSE