The Bills said that the average season ticket increase will be $11.57 per game, bringing the average price per ticket (including club and regular seats) to $113 -- an “increase of 11%” from ’21, according to Jay Skurski of the BUFFALO NEWS. The average cost of a general admission ticket will “rise to $107.05 -- an increase of $9.84 per game," while an average club seat will be $275 -- an "increase of $21.04 per game" from '21. The Bills are coming off a second consecutive AFC East championship and have made the playoffs in four of the past five seasons -- a “sustained run of success” not seen since the Super Bowl years of the 90s. On the ticket increase, Bills VP/Ticket Sales & Service Chris Colleary said, “It's one of the factors. The cost of doing business to remain competitive on the field is increasing. It's definitely a factor for us to help kind of maintain that success.” The Bills "capped season tickets" during the ‘21 season at about 60,000 and announced in May that they had “sold out.” Since then, a waiting list of about 3,000 “has formed.” The Bills are hopeful their Canadian season-ticket holders will “be able to return” for the ‘22 season after they have “largely missed each of the last two years” because of tightened border restrictions as part of the pandemic. Colleary said that Canadians “make up between 5% and 10%” of the team’s season ticket base (BUFFALO NEWS, 2/11).
