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Ben Simmons joins Perion DAO as brand ambassador

76ers G Ben Simmons has joined NFT esports organization Perion DAO as a brand ambassador. Perion, a decentralized autonomous organization, includes NFT prizes within their games to reward higher-skilled players in a play-to-earn format. Simmons, an avid gamer, will help expand Perion’s user base as brand ambassador. “What Perion is doing is so important when it comes to getting more people involved and unleashing the competitive spirit of gamers all over the world,” Simmons said in a statement. Simmons now joins Thunder G and fellow Australia native Josh Giddey in endorsing an NFT gaming company, following Giddey’s partnership with Crypto Gaming United.

SportTechie is now part of Leaders Group. For more coverage of the intersection of sports and technology, go to sporttechie.com.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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