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Marketing and Sponsorship

McAfee's $30M FanDuel deal seen as landscape-altering in media

Pat McAfee has proven to be effective at referring bettors to FanDuel, which is why the company was so keen to retain him GETTY IMAGES FanDuel has reportedly signed a contract with “The Pat McAfee Show” worth in the vicinity of $30M annually, what might be the "richest talent...

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SBJ Morning Buzzcast: May 28, 2024

Takeaways from Memorial Day Weekend; Indy's performance; ACC's revenue and Toyota's move away from the IOC

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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