Will Ventures—an investment firm focused on the sports, health and media spaces—has formed a strategic partnership with OneTeam Partners, the athlete licensing firm co-founded by the NFLPA and MLBPA. Startups under Will Ventures’ portfolio can now leverage OneTeam athletes for marketing purposes.
OneTeam holds group licensing rights to more than 4,000 athletes across several players associations for the NFL, MLB, WNBA, MLS, U.S. Women’s National Soccer Team and U.S. Rugby. The deal will also allow OneTeam-represented athletes to invest or further collaborate with startups backed by Will Ventures.
“Having been a professional athlete, an entrepreneur, and an investor, I have seen the outsized value that engaged athletes can bring to startups. That’s why we believe that our partnership with OneTeam will help early-stage consumer, health, and media companies win,” Isaiah Kacyvenski, a former Seattle Seahawks linebacker and co-founder of Will Ventures, said in a statement.
Will Ventures has invested in companies such as electromagnetism muscle recovery startup Impact Biosystems, youth sports management app Aktivate, sports data company Tempus Ex, crowd monitoring software Armored Things, media startup Just Women’s Sports, and at-home boxing machine Liteboxer.
