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Marketing and Sponsorship

Mtn Dew renaming LeBron-backed energy drink after court battle

PepsiCo will "strip the name 'Rise' from its new Mtn Dew energy drink" -- which has initially been endorsed by Lakers F LeBron James -- in the "wake of losing a preliminary court battle with a competitor over the name," according to E.J. Schultz of AD AGE. The Mtn Dew drinks hit shelves in the spri...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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