The Jaguars at preseason games this year have been testing TendedBar, a portable, 10-foot-long alcoholic beverage dispenser designed to offer "more high-tech versions of the commercial soda dispensers found in restaurants," and the "full roll-out comes on Sunday" when the Jags host the Broncos, according to Garry Smits of the FLORIDA TIMES-UNION. There will be "seven TendedBars at various high-traffic areas at TIAA Bank Field" this Sunday. Each bar has four touch screens where fans can "scan their driver's license for proof of age and a credit card number." After that, Trueface facial recognition technology will be used, and "all the information will be stored in the TendedBar system so patrons will have to go through the initial process only one time." Then, it is "a simple matter of using touch screens to dial up a favorite beverage, mixer and amount." Analytics will "store a customer's most frequent purchases to make the process even fast." The "whole idea is speed," as one TendedBar can "serve fans 35 drinks within a five-minute period." Jaguars Senior VP/Sales & Service and Chief Content Officer Chad Johnson said that the TendedBar concept fits "right in with the organization's emphasis on using technology to enhance the fan experience." Smits writes another aspect of the service with the pandemic still ongoing is "it provides more social distancing than a crowded bar." Delaware North provides "the ingredients for TendedBar, and gets a cut of the sales" (FLORIDA TIMES-UNION, 9/16).
