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People and Pop Culture

In the "Spotlight": The business of football, from sponsors to ratings to Super Bowl LVI

SBJ today debuts a special football-focused episode of its video series, "SBJ Spotlight," offering a look at the biggest news in the industry. Storylines include high expectations for ratings and ad sales; whether the NFL has room to grow its sponsorship roster; the importance of teams getting fans into stadiums quickly; and the NFL’s likely reaction to any COVID-related scheduling issues. In addition, our roundtable of experts reacts to all the news and predicts which teams will be in the Super Bowl at SoFi Stadium.

IN THE SPOTLIGHT THIS WEEK: KAGR CEO JESSICA GELMAN; SBJ Editorial's Ben Fischer, Bill King, Abe Madkour and John Ourand

INDIVIDUAL SEGMENTS:

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PODCASTS

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast May 15 2024 The Big Get Brian Herbst

12 mins

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

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