In the "Spotlight": The business of football, from sponsors to ratings to Super Bowl LVI

SBJ today debuts a special football-focused episode of its video series, "SBJ Spotlight," offering a look at the biggest news in the industry. Storylines include high expectations for ratings and ad sales; whether the NFL has room to grow its sponsorship roster; the importance of teams getting fans into stadiums quickly; and the NFL’s likely reaction to any COVID-related scheduling issues. In addition, our roundtable of experts reacts to all the news and predicts which teams will be in the Super Bowl at SoFi Stadium.

IN THE SPOTLIGHT THIS WEEK: KAGR CEO JESSICA GELMAN; SBJ Editorial's Ben Fischer, Bill King, Abe Madkour and John Ourand

INDIVIDUAL SEGMENTS:

• Ben Fischer on business storylines
• John Ourand on the ad marketplace
• Bill King on sports betting and the NFL
• Interview with SEC Commissioner GREG SANKEY
• Insiders roundtable
• Full show: audio only