Menu
Marketing and Sponsorship

“Space Jam: A New Legacy” to have big marketing push behind it

"Space Jam" will mark the first time Nike has debuted a new shoe line during a movie NIKE “Space Jam: A New Legacy” is "no doubt the movie marketing event of the summer," as the LeBron James-centered reboot next week will premiere with "more than 200 brand collaborations behind it...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

SBJ Morning Buzzcast: May 30, 2024

All revenue ideas on the table in college sports; the PWHL's next steps; new women's soccer league to launch in Canada and Leeds United lands Red Bull

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2021/07/09/Marketing-and-Sponsorship/Space-Jam.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2021/07/09/Marketing-and-Sponsorship/Space-Jam.aspx

CLOSE