Marketing and Sponsorship

Mastercard signs on with NWSL for exclusive sponsorship

By Mark Burns 5.14.2021

The NWSL and Mastercard have signed a multiyear, top-tier national sponsorship beginning with the '21 season, giving the credit card company exclusivity in the payment services category. Financial terms weren’t provided. Through the deal, Mastercard will give fans an opportunity to win a VIP match day experience and also provide young children a chance at participating in the pre-match walk out with players. Mastercard also will create a soccer-themed curriculum for its STEM program called Girls4Tech and educate NWSL players around financial literacy. Portland Thorns FC D Crystal Dunn will serve as a global brand ambassador for the company. NWSL CRO Mitch Poll led talks with Mastercard Senior VP/Global Sponsorships Michael Robichaud and VP/Global Consumer Marketing & Sponsorships Alison Giordano. Octagon advised Mastercard on the deal, led by Exec VP Christine Franklin.

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