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Marketing and Sponsorship

Peloton taps Olympians, Paralympians for new campaign

Peloton is not a sponsor of the Tokyo Games, but it is "tapping into the marketing momentum of the Olympics" with a "push that stars nine current and former Olympians and Paralympians," according to Adrianne Pasquarelli of AD AGE. Track & Field athletes Usain Bolt, Allyson ...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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