Oakley as part of its deal with Damian Lillard is re-issuing two pairs of the "X Metal Romeo and Juliet" sunglassesOAKLEY
Oakley is "stepping up its (basketball) game this season" with the launch of a new partnership with Trail Blazers G Damian Lillard, according to Tim Chan of ROLLING STONE. The partnership "kicks off with the re-release" of the brand’s "first-ever wire frame sunglasses." Popularized in the nineties, the frames "were often seen on A-list athletes and musicians." As part of Oakley’s new partnership with Lillard, the brand is "re-issuing two pairs of the 'X Metal Romeo and Juliet' sunglasses in a super limited-edition set." The set includes "two pairs of the 3D-printed titanium frames, a collector’s coin, commemorative booklet and custom box." The boxes "will be signed by Lillard," as well as former NBAer Scottie Pippen, as a "nod to Oakley’s past and present." Only 14 of the limited-edition special boxed set "will be made available for purchase," with a $14,000 price-tag. As part of the new campaign, Oakley "will contribute $140,000 to RESPECT," a program founded by Lillard to "empower high school students to stay in school and to find success both in and out of the classroom" (ROLLINGSTONE.com, 3/5).
