Sought-After Fashion Endorser Naomi Osaka Signs With TAG Heuer

Tennis player Naomi Osaka has partnered with TAG Heuer and is "now the renowned watch brand's newest global ambassador," according to Bianca Betancourt of HARPER'S BAZAAR. Considering her "thoughtful approach to dressing and accessorizing, her new partnership with TAG Heuer comes as no surprise." Activation will be tied to the brand's "Don't Crack Under Pressure" motto. Osaka hinted at some of the looks she will promote with the timepiece maker: "I like unique designs that draw people's attention. On the court, my look is about ease of movement, not something that feels too confined or distracts from my play. Off the court, I will go for a more oversized or fashion-forward look. Either way, I love to wear bright colors and statement pieces when I can" (HARPER'S BAZAAR, 1/19). Osaka previously endorsed Citizen Watch. This deal adds to another recent fashion tie-in with Louis Vuitton. She is repped by Stuart Duguid at IMG Tennis (THE DAILY).