Veteran Olympic Execs Found New Company To Assist On NIL

A group of marketing/communications execs has founded Stadion Sports, a new advisory firm with the goal of assisting college athletics stakeholders with issues around NIL. Stadion will provide educational and consulting services to universities, athletic departments, corporate sponsors and student-athletes. The three founding partners are former USA Swimming CMO MATT FARRELL, now President of marketing agency Farrell Sports Worldwide; ZAC LOGSDON, Founder & CEO of sports branding design firm Old Hat Creative; and World Lacrosse Chief Brand & Communications Officer DARRYL SEIBEL, who previously led Team USA communications from '03-09. The company’s advisory board features former Oklahoma football coach BOB STOOPS, Univ. of Missouri-K.C. AD BRANDON MARTIN, U.S. swimmer-turned-sports-commentator SUMMER SANDERS and former U.S. luge athlete and USOPC board member CAMERON MYLER, now an arbitrator with the Court of Arbitration for Sport.