Panasonic of North America CMO Lauren Sallata, whose company has sponsored the Olympics and Paralympics for over 30 years, said for this summer's Tokyo Games, the "message of unity is certainly a really strong one that we are proud to be aligned to." Sallata, appearing on "Ad Age Remotely," said of Panasonic's "What Moves Us" campaign, which targets millennials and Gen Z, "We recognize that the Olympics plays a pretty strong favorable role with those changing demographics and we thought this would be a great way to dovetail investments that we’ve made and commitments that we’ve made." Sallata noted Panasonic brought Michael Phelps and other Olympians and Paralympians to CES last year to showcase “how they were choosing to give back and how well all of that aligned with our values at Panasonic and our passion for purpose.” Sallata: "We ended up filming a lot of content and creating a lot of online executions and activations with the athletes … (and) it’s really worked out fairly well." She added, "When we hit the ground in Tokyo this summer, we’ll have some of the athletes there with us as well" (“Ad Age Remotely,” ADAGE.com, 1/5).
