Lillard will promote Gatorade's Bolt24 drink in a digital and TV ad campaign rolling out this monthNBAE/GETTY IMAGES
Trail Blazers G Damian Lillard comes into the '20-21 NBA season with a "new sponsorship in tow," as he is the "latest addition" to Gatorade's athlete roster, according to Kurt Badenhausen of FORBES. Lillard will join golfer Matthew Wolff in promoting Gatorade's Bolt24 drink, and the pair and a "still-to-be-announced third athlete will star in a digital and TV ad campaign rolling out this month." Celtics F Jayson Tatum, Pelicans F Zion Williamson, Clippers F Paul George and T'Wolves C Karl Anthony-Towns are the current NBA players who endorse the main Gatorade brand (FORBES.com, 12/4). CNBC's Jabari Young noted Gatorade's current NBA roster "lacks what Lillard brings -- a music platform." Lillard has "gained fame in the music industry for his hip-hop recordings, released under the name Dame D.O.L.L.A." Top hip-hop acts have "embraced and collaborated with Lillard, meaning that Gatorade gets a cross-over star endorsing their product on multiple platforms" (CNBC.com, 12/4).
