Tech

La Liga North America Partners with Stage Front

12.3.2020

La Liga North America has entered a multi-year partnership with events ticket marketplace Stage Front. They will share data and market analytics to develop ticketing strategies focused on customer behavior.

As part of the deal, La Liga North America will produce co-branded social media posts to promote the Stage Front website. The partners will offer digital contests to customers offering awards such as merchandise, ambassador meet-and-greets, and hospitality benefits for when fans are permitted to return to venues.

La Liga North America plans to one day stage a La Liga match in the U.S. “Using our deep understanding of soccer fans in the U.S., we will work together with Stage Front to help develop an innovative approach to ticketing that improves the customer experience as fans finally return to stadiums,” La Liga North America CEO Boris Gartner said in a statement.

PREVIOUS Catapult Buys Online Learning Platform Science for Sport NEXT World Rugby’s Brett Gosper Hired to Lead NFL Europe, U.K.

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

May 15, 2024

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/12/03/Technology/la-liga-north-america-partners-with-stage-front-tickets-soccer.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/12/03/Technology/la-liga-north-america-partners-with-stage-front-tickets-soccer.aspx