Of Wolff & Man: Gatorade Signs Rising Golf Star As Endorser

Wolff will be included in an ad campaign for Gatorade’s new BOLT24 brandGETTY IMAGES

Gatorade has signed golfer Matthew Wolff to an endorsement deal, and his first project "will be an ad campaign for one of Gatorade’s newest brands, BOLT24, set to release this December," according to David Song of GOLFWEEK. Wolff joins a "battery of young superstars" on the Gatorade roster, including 49ers TE George Kittle, USWNT F Mallory Pugh, Track and Field athlete Sydney McLaughlin and Pelicans F Zion Willamson, Celtics F Jayson Tatum and T'Wolves F Karl-Anthony Towns (GOLFWEEK.com, 11/17). GOLF.com's Sean Zak noted Wolff ranked No. 9 on a top 50 listing by consultancy firm Duff & Phelps, which measured more than 1,000 pros on their anticipated value before they turn 50 (when they become eligible for the PGA Tour Champions). The list is topped by Rory McIlroy, with an "estimated future career value" of $309M, followed by Justin Thomas at $239M. Tiger Woods "occupies the third slot" at $202M (GOLF.com, 11/17).