Organizations can quickly set up branded, customized campaign web pages and collect content from fansGREENFLY
Digital media exchange platform Greenfly today is launching its new fan activation software, Greenfly +Engage, an automated, one-click technology that allows marketing and social media teams at sports, entertainment and consumer brands to gather, organize and publish authentic photos and videos faster and more efficiently. Organizations can quickly set up branded, customized campaign web pages and are able to collect authentic content through a click of a button from fans. Greenfly +Engage makes it easier to collect and share fan and user content. Only three steps are required for fans: record and capture content, click the team’s campaign link and submit. For organizations, the process is also clear: the rights-cleared content is automatically routed into an organized media library in the Greenfly platform, where it can be tagged, sorted, and made available to teams and players within seconds, or transferred in bulk for editing.
SIMPLIFYING THE PROCESS: Greenfly President & CEO Daniel Kirschner in a statement said, “By expanding media collection capabilities to gather user-generated content from fans and consumers, we’re helping organizations crowdsource content from their biggest supporters. Additionally, we’ve made the whole process more efficient and less costly by simplifying content workflows.” Dodgers VP/Digital Strategy Caroline Morgan in a statement said, "Greenfly has been an incredible asset for the Dodgers social team over the past few years. ... By using +Engage, we’ve already collected thousands of photos and videos with just a single Twitter post."
