Menu
Marketing and Sponsorship

Trevor Bauer Teases Free Agency As Lids' First MLB Ambassador

Lids showed Bauer holding nine different hats, three on each arm with another trio of on his headLIDS

Free agent P Trevor Bauer is Lids' "first MLB Brand Ambassador," and the deal comes as he is "expected to be one of the most sought out players on the market this winter," according to Ethan Cadeaux of NBC SPORTS WASHINGTON. In an announcement image, Bauer was "holding nine different hats, three on each arm with another trio of caps on top of his head," each representing a "different ballclub." It is "worth wondering if Bauer -- who's one of the most outspoken players" in MLB and "never shy to share his opinion -- strategically chose which hats to wear in the announcement." In one of the photos, Bauer has a Mets cap "directly on his head," as that franchise is "expected to be vying for his services." The other photos had him "wearing a Reds hat, whom he's said multiple times he'd love to play for again" (NBCSPORTSWASHINGTON.com, 11/10). THE SOURCE's Shawn Grant notes Lids recently added rappers Meek Mill and Quavo, Broncos RB Melvin Gordon and top NBA trainer Chris Brickley "as partners" (THESOURCE.com, 11/10).

SBJ Morning Buzzcast: April 29, 2024

A record NFL Draft; An NFL vision for the future; Stadium Plan B emerges in K.C. and a Messi-led record in Foxborough

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/11/11/Marketing-and-Sponsorship/Bauer.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/11/11/Marketing-and-Sponsorship/Bauer.aspx

CLOSE