Menu
Colleges

Many UCLA Players Will Wear Social Justice Messages On Jerseys

UCLA football players picked from five messages -- Justice, Love, Peace, Equality and UnityGETTY IMAGES

More than half of UCLA’s football team "will wear one-word messages on the back of their jerseys" when the team opens the season at Colorado on Saturday in an effort to "promote social justice," according to Ben Bolch of the L.A. TIMES. The players picked from "five messages -- Justice, Love, Peace, Equality and Unity -- they chose to place on their jerseys where their last names usually go." Other programs have adopted similar messages, but "few, if any, teams have had as many players participate as the Bruins are expected to during their nationally televised game against the Buffaloes." The idea "originated with UCLA’s squad leaders, who brought the concept to coach Chip Kelly before he sought approval" from AD Martin Jarmond. Players who opted "not to participate will wear their normal game jerseys." The jerseys featuring messages "will be worn for just the opener as part of UCLA’s seven-game, conference-only schedule." Bolch notes Colorado "has its own social justice messaging planned, with the Buffaloes expected to wear pregame warmups and a helmet decal with 'CUNITED' to play off CU being the school’s block logo" (L.A. TIMES, 11/5).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/11/05/Colleges/UCLA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/11/05/Colleges/UCLA.aspx

CLOSE