Tech

NFLPA Gets Ownership Stake in DFS Site Monkey Knife Fight

By Andrew Cohen 10.30.2020

The NFL Players Association has acquired an ownership stake in daily fantasy sports platform Monkey Knife Fight as part of a multi-year licensing deal that was led by OneTeam Partners, a marketing firm founded by the NFLPA and RedBird Capital.

The NFLPA will now participate in joint marketing ventures to help promote Monkey Knife Fight, including activations involving NFL players. Monkey Knife Fight already has fantasy sports sponsorships with NFL teams, including the Los Angeles Chargers, Tampa Bay Buccaneers and Miami Dolphins.

“With this deal we have taken another large step to solidifying the role of players being collectively involved in businesses that partner with their sport,” DeMaurice Smith, NFLPA executive director and board member of OneTeam Partners, said in a statement.

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