Cardinals QB Kyler Murray is the latest big-name athlete to join sports drink BodyArmor as an endorser and investor. The former No. 1 overall pick joins Panthers RB Christian McCaffery, Broncos QB Drew Lock and Cowboys WR CeeDee Lamb as notable NFL players endorsing the brand. As of August, BodyArmor had 15% of the U.S. sports drink market, even with Powerade (the leader is still Gatorade at 70%) (Austin Karp, THE DAILY).
LIVE, BABY, LIVE: Warriors G Klay Thompson has "joined forces" with USWNT F Alex Morgan, action sports star Travis Pastrana and skateboarder Paul Rodriguez in "launching a CBD brand called Just Live." Thompson is the "first active NBA player to partner with and launch a CBD brand." He said, "The NBA is pretty progressive, as it’s shown over the summer." Thompson added, "It applies to any athlete in the NBA from any demographic as a great natural way to relieve pain and enjoy a nice night of sleep" (THEUNDEFEATED.com, 10/29).
FIT FOR A PRINCE: Meal delivery service DoorDash is launching a digital and social campaign -- #WhyIDash -- featuring Cardinals CB Prince Amukamara. Select Dashers who share their stories online will have a chance to meet virtually with Amukamara, who became a Dasher at the start of the pandemic, making deliveries in Nevada and Arizona. He has completed more than 300 deliveries, donating his earnings to date to his foundation, the Others Foundation. DoorDash made its own donation of $25,000 to the foundation (DoorDash).
